FAQ
What is the difference between registration activation and player reactivation?
Registration activation targets registered non-depositors – players who signed up but never made a first deposit. Player reactivation targets players who deposited and then went inactive. The two segments require different scripts, different offer logic, and different timing. Bswan runs dedicated funnels for each use case.
What FTD conversion rate should I expect from a registration activation campaign?
Bswan's AI voice calls reach registered non-depositors at a 2.48–5.5% FTD conversion rate across live campaigns. Results vary by market, registration age, traffic source, and offer structure. During the demo, we model the expected registration-to-FTD conversion on your specific player base.
How much does a registration activation campaign cost?
Bswan offers Usage and Activation Fee pricing models structured around your acquisition volume and campaign goals. Campaign economics are modeled on your registered player numbers, target GEOs, and expected FTD conversion volume during the demo before any commitment
How long does it take to launch a registration activation campaign?
From signed agreement to first AI voice calls going out: 72 hours. You provide the pre-filtered registered player list; Bswan handles script configuration, compliance checks, portal setup, and campaign launch. Full campaign is live by day 7
How is this different from a welcome email sequence?
A welcome email delivers a message. AI voice calls create direct player engagement through a conversation. Instead of waiting for players to open an email, operators reach registered non-depositors through a channel designed to drive immediate action. Combined with WhatsApp and SMS follow-up, this approach consistently generates higher registration-to-FTD conversion than traditional activation flows.
What if our market performs below the benchmarks?
Registration-to-FTD conversion varies by market, registration age, traffic source, and offer structure. During the demo, we model expected performance using your specific player base before any commitment. Even lower-converting GEOs can generate positive ROI because online casino player activation costs significantly less than acquiring additional players through affiliate channels.
What happens during the AI voice call?
Bswan's AI voice agent contacts each registered non-depositor in their language and local accent. The call follows the approved campaign script, presenting the right offer, handling deposit hesitation, answering bonus and payment questions, and collecting structured player feedback. After the call, a follow-up goes through WhatsApp or SMS with a direct deposit link.
How much control does our team have over the campaign?
Bswan configures the campaign infrastructure, scripts, offer logic, call flow, and activation funnel. Your team controls the player segment, offer parameters, campaign rules, and approval process. Calls, player responses, and campaign performance remain fully visible throughout the activation campaign.
Who handles compliance in a registration activation campaign?
Responsibility splits at the list. You own everything upstream: voice channel opt-in confirmation, self-exclusion registry checks, RG flag removal. Bswan owns everything from the moment the AI voice calls begin, real-time RG monitoring, do-not-call enforcement, full audit trail, and data security throughout.
How does Bswan protect our player data?
Data is encrypted from upload and stays encrypted throughout the pipeline. All transfers run through Bswan's secure data portal with a full audit log. Call recordings are deleted after the campaign on schedule. The Data Processing Agreement is signed before the first registered player list arrives.