ROI CALCULATOR

Calculate your activation ROI

Estimate how much NGR Bswan can generate from the users already in your database through managed AI voice and messaging campaigns.

Choose your segment, market, database size, and expected player value to calculate projected conversions, campaign cost, and return on investment.

Bswan — ROI Calculator (widget only)

Segment type

Inactivity How long ago the user registered or last deposited.

Country The market influences contact rates, channel costs, and expected conversion rates.

Number of players Enter the size of the segment you want to process. 20,000

1,000100,000

Expected NGR per user Enter the average net gaming revenue generated by one converted or reactivated user.

Depth of processing

Choose how intensively Bswan will process the selected segment.

Processing depth determines the number of AI voice calls, SMS follow-ups, and conversation scenarios used for each user.

YOUR PROJECTION

Conversion rate—

Conversions—

Total cost

Setup fee + usage

—

Cost per conversion—

Total NGR

conversions × NGR per user

—

ROI—

Estimated projection based on comparable user activation and player reactivation campaigns.

PROJECTION METHODOLOGY

What your projection is based on

The calculator models expected performance using the variables that have the strongest impact on registration activation and player reactivation:

Segment freshness

Recent registrations and recently inactive users usually retain stronger intent and higher contactability.

Market

Each GEO has different call costs, messaging costs, contact rates, and user behaviour.

Database size

Campaign volume affects total cost, while setup costs are distributed across the full segment.

Expected NGR per user

This determines the revenue potential behind each successful first deposit or reactivation.

Depth of processing

Additional contact attempts and follow-ups increase the share of users reached across the campaign.

Projections are modelled using results from comparable Bswan campaigns. Final campaign estimates are confirmed after reviewing the segment, GEO, offer, data quality, and selected communication flow.

How the math works

Conversions

Number of users × estimated conversion rate

The rate is adjusted using the selected segment, inactivity window, market, and processing depth.

Total cost

Campaign setup + usage

Usage is calculated from the number of users and the selected rate per user.

Total NGR

Conversions × expected NGR per user

This shows the projected revenue generated by successfully activated or reactivated users.

ROI

(Total NGR − Total Cost) / Total Cost × 100%

ROI compares the projected net gaming revenue with the total campaign cost.

CAMPAIGN RESULTS

See how the numbers perform in live campaigns

These results come from Bswan AI voice and messaging campaigns for registered non-depositors and inactive users.

Key Metric

Turkey

Registered base

18,400

Segment

Registered <30 days

First deposits

1,012

First-deposit conversion

5.5%

Extra net revenue

$101,200

Key Metric

Australia

Registered base

8,300

Segment

Registered, no first deposit

First deposits

257

First-deposit conversion

3.1%

Extra net revenue

$30,840

Key Metric

Portugal

Registered base

18,535

Segment

Inactive players (AWOL)

First deposits

999

First-deposit conversion

5.38%

2-month NGR

$42,328

See what Bswan can generate
from your database

Get a projection based on your segment, GEO, and expected player value.

MANAGED ACTIVATION INFRASTRUCTURE

The calculator shows the upside.
Bswan runs the full campaign behind it.

Bswan manages the complete user conversion infrastructure, from segment upload to tracked revenue.

AI voice conversations

Native-language AI agents contact users, explain the offer, answer questions, and guide them toward the next action.

Messaging follow-ups

SMS and messenger flows continue the conversation after the call and bring users back through tracked links.

Telephony and routing

Bswan manages providers, routes, domains, delivery, call attempts, and route changes when campaign performance shifts.

Campaign logic

Scripts, retry rules, timing, offer logic, and follow-up sequences are adapted to the selected segment.

Conversion tracking

Each campaign tracks calls, conversations, clicks, deposits, reactivations, and generated NGR.

Ongoing optimisation

Call quality, user responses, drop-off points, and offer performance are reviewed throughout the campaign.

USE CASES

Calculate ROI across your user lifecycle

Registration activation

Convert registered non-depositors into first-time depositors while their intent is still active.

First deposit conversion

Reach users who created an account but stopped before funding it.

Early retention

Engage new depositors before activity drops and strengthen the first weeks of the user lifecycle.

Fresh churn recovery

Bring recently inactive users back while the brand, account, and previous experience remain familiar.

Player reactivation

Reconnect with inactive depositors through personalised AI voice calls and messaging follow-ups.

FAQ

How accurate is the ROI calculator?

Where do the conversion rates come from?

What does depth of processing mean?

What is included in the total campaign cost?

How is ROI calculated?

What data is required to launch?

How quickly can a campaign launch?

Can Bswan work with our CRM or platform?

Can Bswan run inside our infrastructure?

Which markets and languages are supported?

What happens after the campaign starts?

Calculate your activation ROI

Get the full breakdown in Telegram

What your projection is based on

How the math works

See how the numbers perform in live campaigns

See what Bswan can generatefrom your database

The calculator shows the upside.Bswan runs the full campaign behind it.

Calculate ROI across your user lifecycle

FAQ

See what Bswan can generate
from your database

The calculator shows the upside.
Bswan runs the full campaign behind it.